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On the Marketisation and Marketing of Higher Education Anthony Lowrie

On the Marketisation and Marketing of Higher Education

Anthony Lowrie

Published December 23rd 2013
ISBN : 9780415725637
Hardcover
240 pages
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 About the Book 

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. This research based book onMorePractitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. This research based book on higher education marketing brings to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education.